WESTLAKE, FL – Sweet, unique, and the perfect bite-sized treat, J&J Family of Farms’ new pepper variety, Sunny Sweet™ Peppers, are here and ready to refresh the pepper category with innovation.

“With the mini sweet pepper category growing in retail, we are thrilled to offer a product that isn’t in the marketplace yet,” said Lynn Rundle, Chairman and CEO, in a press release. “Our growers also love it, because it has a great yield and grows beautifully on the plant. We are confident that once consumers taste this pepper, they will want to get their hands on it.”

Currently grown only in Florida, Sunny Sweet Peppers are a unique, proprietary, field-grown variety with a much sweeter taste than typical mini sweet peppers due to their higher Brix.

The Sunny Sweet Peppers also have a very small seed cavity located at the very top of its pod, making it easier than ever to enjoy as a bite-sized snack, stuffed, or cut up in a salad.

“We really wanted the packaging to reflect the true uniqueness of this pepper by creating a fun brand that will make an impact among our customers and their consumers,” said Angela Gamiotea, Marketing Manager. “We are excited to introduce this new Sunny Sweet brand, as this is just a glimpse of what’s to come in terms of product innovation at J&J Family of Farms.”

While the Sunny Sweet Peppers are currently only available in bright yellow hues, next year J&J is looking to expand the line to provide colors such as red and orange as well. Available now in the grocery aisle, look for J&J’s Sunny Sweet Peppers in 1 lb resealable bags.

And, if you’re visiting Southern Exposure, stop by booth #200 to check out J&J’s new pepper line and more.

For more of what’s new in produce, keep checking back with AndNowUKnow.

J&J Family of Farms