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Litehouse to Launch New Garlic Ranch and Caesar Dressings; Heidi Wieber Shares

Litehouse to Launch New Garlic Ranch and Caesar Dressings; Heidi Wieber Shares



SANDPOINT, ID - The roar of cheering crowds, the smell of fresh cut grass, and the taste of mouth-watering tailgating snacks can only mean one thing, football is back. This year, the advent of the season brings another treat for consumers—and retailers—as Litehouse has announced the launch of its new Garlic Ranch and Caesar dressings to its popular line of 20 oz Family Size Dressings & Dips.

Heidi Wieber, Brand Manager, Litehouse“As a category leader, we are focused on staying at the forefront of consumer trends by providing new flavor innovations and convenience, including value size products consumers are looking for,” said Heidi Wieber, Litehouse Brand Manager. “Garlic Ranch meets that demand through a crave-worthy flavor combination, and it was a no-brainer to launch family size Caesar, as it is already a top seller in the 13-ounce size.”

These delicious new flavors join Homestyle Ranch, Jalapeño Ranch, Chunky Blue Cheese, Thousand Island, and more on Litehouse’s list of offerings, a release stated.

Featuring signature creamy ranch flavor with a bold garlic twist, Garlic Ranch is the perfect complement to veggies, salads, wraps, sandwiches, burgers, chips, pizza, wings, and a bevy of other gameday foods.

As one of the fastest-growing salad dressing flavors in the refrigerated salad dressing (RSD) category, Caesar is beloved by shoppers everywhere, which is why they will be pleased to get their hands on Litehouse’s 20 oz bottle. With the ideal blend of garlic, Parmesan, and a touch of anchovy, this dressing has a multitude of uses that make it versatile and convenient.

Litehouse has announced the launch of its new Garlic Ranch and Caesar dressings to its popular line of 20 oz Family Size Dressings & Dips

Value-size is the fastest growing RSD category, and the new Litehouse flavors will help drive continued category growth and retail sales. According to a survey outlined by Litehouse, 47 percent of consumers will consider buying larger-size salad dressing if it’s a flavor they like and use regularly. This insight is what helped inform the dressing maker’s newest additions to its lineup.

These dressings come in an easy-to-use squeeze bottle and can be found in the refrigerated produce department at grocery stores nationwide and have an SRP of $6.99.

As players hit the field, gameday snacks are being prepped to hit the table, so give your shoppers a convenient option to spice up their spreads.

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Litehouse

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