LIV Organic Produce’s Anthony Innocenti Discusses Heirloom Tomato Excellence and Fresh Opportunities
OCEANSIDE, CA - A vibrant tomato is a beacon for the eye, inviting consumers into its proximity and driving sales with speed and consistency. Not only is a great partner necessary to execute such a destination, but a seasoned and premium organic heirloom tomato provider will help drive baskets across the entire department as foot traffic can increase overall. LIV Organic Produce is one of those suppliers partnering for category excellence at retail this season with a category winner in its ranks.
“We are currently shipping some of the highest quality and best tasting heirloom tomatoes in the business,” Co-Founder and Managing Partner Anthony Innocenti tells me. “Volumes are steady for the season which will run over the next 12 weeks. Summer is the ideal time to feature our heirloom varieties as consumers seek out colorful, versatile, and flavorful centerpieces and accompaniments for fresh, savory, and tasty recipes.”
Grown in San Diego County, California, LIV Organic heirloom tomatoes are cultivated in the region’s rich microclimate, which yields some of the best heirloom tomatoes in the industry, Anthony informs me.
“These are not hothouse-grown heirloom tomatoes, but true field-ripened, old-school heirloom tomatoes using the best varieties out there that also complement the soil they are grown in,” he shares. “All these elements enabled us to offer superb tomatoes to be harvest, packed, and shipped to retail.”
LIV Organic’s heirloom tomatoes are currently available in all colors and are being shipped across the U.S. in 10 lb mixed boxes—all PLU stickered.
With LIV Organic’s peak season upon us for superbly flavored heirloom tomatoes, I know what direction my feet will be pointing come my next shopping trip.