MONTEREY, CA - Max Yeater has come a long way since his days as a bird dog. The produce veteran who joined PRO*ACT in 1994 as a field inspector, made his way up the executive ladder to President, and can now add Chief Executive Officer to his title. In his five years as President, Max has been a critical part of PRO*ACT’s significant growth as a national distributor of fresh food.

Charles Gilbert, CEO of Hearn Kirkwood in Hanover, MD., a PRO*ACT founding member, and a current PRO*ACT Chairman said of Max, “We are fortunate to have such a dedicated and experienced leader. Max knows and understands every aspect of the business. After all, he’s been with us almost since the beginning. I am sure his passion and vision will guide the organization into a successful – and exciting – future.”

Max has been responsible for not only guiding the day-to-day activities of the company but has also taken the reins for the strategic planning necessary to set the direction for PRO*ACT’s continued growth and sustainable success into the future, according to a press release.

“I am grateful to have joined such a forward-thinking organization, willing to take on a young person starting out and supporting his career path,” Max shared.

After Max joined PRO*ACT as a field inspector, he was soon promoted to Director and then Vice President of Procurement. In 2011, he was made President. Max has been with the organization for 22 of its 25 years. 

Congratulations, Max, on this most recent honor and your new role as CEO!

PRO*ACT