New York Apple Association Video Series Awarded Two Prestigious Telly Titles
NEW YORK, NY - It’s always a celebration when an award has been won, so it looks like two celebrations are in order for the New York Apple Association (NYAA). The NYAA’s series of videos featuring New York apple growers and Kelly Springer, Registered Dietitian for NYAA, recently won two prestigious Telly Awards.
“We are thrilled with this news,” said NYAA President and CEO Cynthia Haskins. “The twelve grower and five nutrition videos are popular on social media platforms, and we are making them available for all of our growers, retailers, and other outlets to be used on their websites and social media programs.”
The series of apple grower videos were recognized for Social Video and earned the Gold Telly Award in the Food & Beverage: Growers category. The winning series of New York nutritious apples earned the Silver Telly Award in the Food & Beverage: Nutrition category.
According to a press release, the videos were created to showcase NYAA’s apple orchards and growers along with delivering facts about New York apple production and nutrition.
“The New York Apple Association is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. “Our theme for this season, Telly Award Winners Tell Great Stories, is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”
The videos were produced by Rochester-based creative agency Dixon Schwabl. During the filming, shots of individual growers were captured and edited into the series of videos.
Clips from these individual interviews appeared on NYAA’s Facebook page and will be used this fall in support of the 2020 apple harvest.
“The videos are an excellent addition to our portfolio for retailers’ social media programs,” said Retail Account Manager Cailin Kowalewski. “We’re honored to receive these awards and can’t wait to share these videos with our partners.”
This year’s winners not only represent a further broadening of the online landscape to embrace more documentary, scripted, and even episodic pieces but an increased focus on branded content and innovative new platforms like VR and Social Streaming.
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry.
Congratulations to the New York Apple Association on these amazing awards!