Produce for Kids Partners With Meijer for New Digital Campaign Elements
GRAND RAPIDS, MI – Produce for Kids® has joined forces with Meijer this month to raise funds for the Jump with Jill education program, a rock and roll nutrition show, and bring the educational program to schools within the Meijer footprint. Armed with catchy songs, upbeat dance moves, and a hip wardrobe, Jump With Jill is a program designed to engage kids on the subject of health and leave them empowered to eat better.
“With the growing number of shoppers using grocery delivery services, it’s important that Produce for Kids campaigns evolve along with the shopper,” said Trish James, Vice President of Produce for Kids. “In our efforts to create a healthier generation, we must now capture the shopper both in-store and in the digital space.”
In a press release, Produce for Kids noted that this year’s campaign features new digital elements that will enhance the campaign and reach the growing segment of grocery delivery shoppers and digital coupon users through Shipt and the Meijer mPerks program.
During the Produce for Kids campaign, Meijer shoppers using home delivery service from Shipt can identify Produce for Kids campaign produce sponsors in a dedicated in-app category. The call out is designed to drive sales of campaign partner products through the Shipt app and provide additional consumer exposure during the campaign.
“At Meijer, our mission is not only to provide our customers with a fresh and healthy experience every time they enter our stores, but also to create strong local communities through school programs like Jump with Jill,” said Tina Miller, MS RD Meijer Healthy Living Advisor. “We are proud to partner with Produce for Kids on an effort that encourages our shoppers to introduce fresh fruits and vegetables to their families.”
In-store displays and signage showcasing the world’s only rock & roll nutrition show and housing recipe card takeaways, will be displayed in Meijer produce departments, complete with a list all partner produce companies. Signage will direct shoppers to www.produceforkids.com/meijer, a page featuring more than 300 registered dietitian-approved and family-tested recipes, meal planning tools, a chance to win a Shipt membership, grocery store-specific campaign details, and healthy tips from real parents. Signage will encourage shoppers to share their own healthy recipes and ideas using the hashtag #poweryourfamilymeal.
Through its partnership with Produce for Kids, Meijer and produce company partners have raised more than $1.2 million to benefit children's charities. Produce for Kids and its partners have supported the implementation of 100 Jump with Jill rock ‘n roll nutrition shows at schools in Michigan, Ohio, Illinois, Wisconsin, Indiana, and Kentucky.
The Jump with Jill show will perform at four Meijer grand opening events. A complete listing of events can be found at jumpwithjill/tour. For more information about the Meijer and Produce for Kids campaign, visit produceforkids.com/Meijer.