The Produce Mom Lori Taylor and Chadwick Boyd Discuss New Partnership and Promoting Produce
INDIANAPOLIS, IN - In an effort to get more fruits and vegetables onto the plates of families across North America, Lori Taylor, Owner and Founder of The Produce Mom, has announced a new partnership with nationally-acclaimed food & lifestyle expert and author Chadwick Boyd, to bring recipe innovation, magazine-quality photography, and ease-of-use to both produce companies and the end-consumer.
With fresh produce top-of-mind, Lori and Chadwick took a few minutes to speak with me about the recent news, and the vision for their partnership moving forward.
“Increasing fresh produce consumption and inspiring busy moms and dads with creative and accessible recipes has been my passion,” Lori tells me. “This partnership will allow brands in the fresh produce industry to affordably secure recipe development and photography that is on-par with the standards for placement in major national food and lifestyle media.”
Through this new service, Lori and Chadwick will deliver content to marketers that upholds the integrity of their brands. Currently, three packages are offered:
- 5 recipes + finished photography
- 10 recipes + finished photography
- Custom–based on unique and specific brand needs
Also included in the service are how-to, storage, and entertaining tips depending on content. Packages start at $11,500 and include concept-creation, recipe testing, writing, art directing, food and prop styling, and photography. And, for a limited time only, new clients will receive special promotion across the Chadwick Boyd social media channels to support their campaigns.
Chadwick, who has been featured on Food Network, Today Show, Better Homes and Gardens, Lifetime, Huffington Post, and more, has the repertoire and ingenuity to bring a different level of food artistry, design, and engagement to the produce industry, Lori adds.
“In many ways, we are taking a page out of the CPG playbook. Consumers eat with their eyes, and food presentation is key,” she says. “Chadwick is already passionately connecting with brand managers across different sectors to get more fresh produce into all food channels.”
Chadwick works his magic these days from his test kitchen in New York City where he brings a level of NYC style and innovation that is rare to find in the fresh produce trade. Working hand-in-hand with Lori, Chadwick will create a platform of recipes that will both inspire new flavor combinations and food trends, and introduce a range of different preparation methods to bring greater value to produce marketers.
“I believe that great food and easy recipes with style, partnered with fresh fruits and vegetables, can be accessible to all,” Chadwick tells me. “This is what Lori and I are offering to the produce industry with this partnership. The breadth of experience and the brands that I have worked with have created a dialogue with food that, I believe, should be shared with at-home cooks across the country. And it only elevates this partnership that a large part of my focus and passion has been in fresh produce.”
Lori notes that she has been in the industry for 11 years and during her time, she has noticed a need for better quality food resources and ideas that connect with at-home cooks and parents.
“My hope is to create a more authentic connection between produce brands and consumers while giving my audience new ways of incorporating fruits and vegetables into all their meals. In this way, it is a win-win to align The Produce Mom brand with someone who is the ultimate in recipe development,” Lori says.
At the end of the day, busy moms especially, like Lori, don’t have the time to read in-depth recipes and research trends.
“But, they also do not want to sacrifice flavor and health. I want to bring quality and creativity to everyday cooking without impacting an already busy schedule for parents,” Chadwick says.
So, what’s in store for The Produce Mom partnership with Chadwick Boyd? New recipe R&D, food styling, and high-quality content for the produce industry, The Produce Mom partners, and, of course, a bump in overall produce consumption if Lori has anything to say about it.
And that, she does.