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Rocky Produce's Dominic Russo Speaks on Produce and Maintaining Company's Family Legacy

Rocky Produce's Dominic Russo Speaks on Produce and Maintaining Company's Family Legacy

DETROIT, MI - When you think of Detroit, Michigan, one thing that certainly comes to mind is American history. One company that has been deeply involved in the city’s rich produce history is Rocky Produce, a fourth Generation family-owned wholesale distributor, handling a full line of fruits and vegetables from local, domestic, and international sources. 

Rocky and Dominic Russo, Founders of Rocky Produce.

This company certainly knows produce—the company’s roots stem all the way back to 1929, when Jack Russo immigrated to Detroit from Terrasini, Sicily, to peddle fruits and vegetables. Now, speaking to Jack’s great grandson, Dominic Russo, it's clear to me that the company’s commitment to that family legacy is what makes working with the year-round produce provider so compelling.

Dominic Russo, Buying and Sales Director, Rocky Produce“Working in a fourth generation family-owned company is something that is deeply embedded in our company culture and something that we’re very proud of,” Dominic tells me as we discuss what maintaining that legacy means to him. “What is most important to us is to do things with integrity and represent our growers in the best light possible. Maintaining a commitment to that high quality of service is something that drives us every day.”

Looking towards the future has meant massive growth for Rocky Produce. At the time Dominic and his other family members stepped into the family business, they expanded distribution from Michigan to independent, regional, and national chain grocers throughout the Midwest, Mid-Atlantic, South, and Ontario, as well many foodservice operations. The next generation has also set their sights on going above and beyond in terms of food safety. In its latest Primus Global Food Safety audit, Rocky Produce scored an impressive 99 percent.

Today's Rocky Produce team

“We like to pay attention to detail and go the extra mile, whether it be with maintaining high food safety standards or supporting our customers at the retail level with high-quality produce,” Dominic continues. “It's important to us to always stay ahead of the curve.”

To learn more about this company’s rich history and commitment to high quality service, check out RockyProduce.com, and stay tuned as this company continues its path towards growth.

Rocky Produce


Companies in this Story

Rocky Produce

Rocky Produce is a wholesale produce distributor with an ingrained family tradition of providing the freshest, highest...