MODESTO, CA - California-based grocer The Save Mart Companies is making waves across the industry with a substantial price reduction campaign, cutting costs on over 4,000 essential items in Save Mart and Lucky stores throughout California and Nevada. In an era of economic uncertainty and skyrocketing costs, this decisive move not only reshapes the grocery sector but delivers tangible relief to families feeling the financial squeeze.

As inflation and tariffs are testing the limits of affordability, The Save Mart Companies has launched an ambitious pricing program on products central to today’s families. From farm-fresh avocados and bananas to chicken breast, ground beef, bread, pasta, and household staples like name-brand toothpaste and laundry detergent, the initiative is focused on easing expenses for families while redefining value in grocery shopping.

“As families across the nation are grappling with inflation and economic uncertainty, we knew it was time to act,” said Jim Perkins, president of The Save Mart Companies, in a recent press release. “Shoppers deserve a break, and this aggressive campaign is designed to bring affordability back to the table. By making a significant price investment and negotiating with our supplier network, we’ve cut through the noise of rising costs to deliver what matters most—unmatched savings without sacrificing quality.”

This isn’t just another sale or fleeting promotion—this is a revolution in grocery retail. Shoppers will find thousands of items marked with striking red “Lower Price” tags across every department including produce, meat, dairy, frozen, bakery, deli, floral, and pantry essentials. No sign-ups or coupons required—just real, everyday savings that shoppers can count on. Additionally, customers who prefer to shop online for home delivery and curbside pick-up get the same low prices as in-store, which is unheard of in the marketplace.

For over 70 years, The Save Mart Companies has been a value leader on the West Coast. The newly unveiled price initiative at Save Mart and Lucky, together with its market leading price impact warehouse banner FoodMaxx, boldly reinforces The Save Mart Companies’ ongoing commitment to value during one of the most challenging economic periods in history.