Shuman Farms' John Shuman Shares St. Patrick's Day Merchandising Opportunities
REIDSVILLE, GA - It’s that time of year again when we don our shamrocks and attempt our best Irish jig. In other words, St. Patrick’s Day has almost arrived! To get the grocery stores ready for the holiday, Shuman Farms has various ideas to make merchandising simple, fun, and effective.
“To make the most of the holiday sales opportunities, we encourage retailers to create merchandising destinations in their produce departments and to include sweet onions in their St. Patrick’s displays,” says President and Chief Executive Officer John Shuman. “Having recipe cards or POS with a QR code for shoppers to scan is also a great idea. Many consumers only make these dishes once a year and will appreciate the recipe refresher.”
Many of the traditional Irish dishes that shoppers use to celebrate—such as Corned Beef and Cabbage, Shepherd’s Pie, Irish Stew, and Colcannon—start with onions. For an added boost, retailers can encourage their customers to utilize Shuman Farms’ sweet onions, which are perfect due to their mild flavor and versatility.
In need of inspiration for your displays? Shuman Farms will be celebrating the holiday across its social media channels, offering recipes and tips on picking, storing, and preparing sweet onions. All this information can be used to craft brilliant merchandising that brings a taste of the Emerald Isle to any produce department.
For more holiday inspo and tips, AndNowUKnow has you covered.