Side Delights® Shares Winning Retail Strategies as Consumers Plan for Holiday Meals
SAN FRANCISCO, CA - With life as we know it being thrown through a loop with the events of 2020, the holidays would presumably be no different. This year, consumers are likely to start planning for gatherings earlier in the season and preparing for smaller events, which is why Side Delights® is offering consumers and retailers exclusive solutions for holiday festivities as we all adapt to the changing tides.
"Smart stores are paying attention to consumer trends and planning accordingly—what they are buying, how much, and when," noted Kathleen Triou, President and CEO of Fresh Solutions Network. "Consumers will be shopping earlier and looking for simple solutions to their smaller holiday meals—especially new home cooks. Retailers who offer these solutions will win."
According to a press release, recent research has shown that shoppers are eager to plan for the holiday season this year, and retailers are starting to plan ahead to prepare for large crowds and increase product demands from those looking to get a jump start. According to an article from Today, consumers are scaling down their holiday gatherings as the pandemic continues to affect travel plans and social distancing prevents large events from taking place.
To aid those who are taking on the holidays in a way that may have never been done before, Side Delights is unveiling a series of "How To" videos to give shoppers and retailers a boost this season. With more families planning to stay at home this year, 65 percent less than 2019, people will be changing their shopping habits, and retailers will have to adjust to meet the change in demand. For the newly anointed home cooks, Side Delights will be offering videos such as how to properly prepare potatoes and other dishes that are featured on holiday menus.
"This year, instead of a large family holiday dinner, there will likely be many small holiday gatherings—and all of them will want potatoes. Potato sales reached a five-year high this summer, and the holidays are when most potatoes are sold," Triou added. "Like responding to the increased demand for smaller turkey—keeping Side Delights five-pound bags of potatoes well stocked will also be important for retailers."
With Side Delights already offering a host of premium value-added products to make holiday preparation easier, how will other produce industry leaders respond to shifting seasonal demand? Keep reading AndNowUKnow for answers.
