Tanimura & Antle Rolls Out Brand Refresh for Artisan® Family Line; Ashley Pipkin and Scott Grabau Comment
SALINAS, CA - While we all know looks aren’t everything, product packaging is a key way to entice shoppers and convey the high-quality nature of the offerings within. Tanimura & Antle knows this, as the fresh purveyor has announced it will be rolling out new consumer-focused branding for its premium Tanimura & Antle Artisan® Family of fresh produce, including a distinct new logo and upgraded packaging with enhanced graphics, complementary colors, usage tips, and recipes for shoppers.
“The quality we bring to all of our products—including the Artisan line—is evident the moment you lay eyes on each package,” said Scott Grabau, President and CEO. “Our carefully developed and selected seed varieties yield uniquely perfect sizes, colors, flavors, and textures. We field pack each item to give optimum freshness and extend shelf-life. All of this contributes to a beautiful presentation and incredible taste on the plate.”
Hitting shelves this month, the Artisan branding update will include Tanimura & Antle’s Artisan Lettuces, Artisan Romaine, Artisan Sweet Italian Red Onions, Artisan Sweet Broccoli, and Artisan Sweet Gem, according to a press release.
The new Artisan logo is the latest to join the company’s family of produce brands, which includes Tanimura & Antle Greenhouse Grown and Tanimura & Antle Organics. Each revised brand now relays the rich family-farming legacy and employee-owned nature of the organization, and showcases the decades of commitment and care behind the company.
“Consumers are making product and purchase decisions in under three seconds, and we want to help make the choice about high-quality, healthy, fresh produce easier with packaging that conveys quality and extends assurance and trust,” shared Ashley Pipkin, Director of Marketing. “It’s important to help set premium produce apart. We put innovation, care, and expertise into every single seed, crop, and package, just as we have been for over 39 years. As a family and employee-owned farming operation, we want to show our customers and consumers that we are bringing our very best to the table each day, beginning with our exceptional Artisan line.”
This branding update will be supported by an extensive marketing program that includes social media, influencer campaigns, point-of-sale materials, recipes, and other methods.
How will this new branding elevate the success of Tanimura & Antle’s lineup of high-quality offerings? Stick with AndNowUKnow to find out.
