WASHINGTON - With both fall and apple season underway, T&G Global has released a forecast for its North American harvest of its Envy™ and JAZZ™ apples, while also announcing a variety of new promotions headlined by an exciting new celebrity endorsement.

“We’re excited about both the quality and quantity of JAZZ and Envy this fall, and so are our customers—for Envy in particular,” said Chris Willett, VP of Growing and Sales Operations, North America. “Envy is an apple with momentum, we have consumers actively seeking the brand out by name at their local grocer. Growers are also actively interested in adding acreage to their farming portfolio which is another true positive for the consumer and the brand.”

The New Zealand-based company’s Washington state specialty crops are expected to meet volume demand for both programs. According to a press release, T&G is anticipating excellent quality, color, texture, and an overall bountiful crop that will impress shoppers and retailers alike.

Recent Nielsen data that was collected at the end of August found that Envy apples were maintaining a strong premium price even amidst recent data that showed a trend of wholesale price deflation amongst other branded apples.

“We think this has much to do with increased brand loyalty for Envy,” explained Cecilia Flores Paez, Head of Marketing, North America. “Consumers who are buying Envy are evolving into devoted fans, coming back regularly to purchase more. They appreciate a consistently good eating experience and year-round availability. We are not only enjoying this momentum but focusing on expansion during the final months of 2020, positioning Envy as the ideal apple for the holidays.”

As T&G gets ready for the coming holiday, the company has introduced several new consumer campaigns that are ramping up to take Envy and JAZZ to the next level. The first announcement comes as a celebrity collaboration with Ellen K, a national radio personality who is helping spread the word about Envy apples. Additionally, T&G will be partnering with a renowned cable channel as part of the promotions as well as rolling out thematic packaging and bin programs across retail.

In August, JAZZ introduced its Bring on the Snack campaign to entice shoppers to add more healthy snack options to their baskets. The brand enlisted the help of Chef Joel Gamoran, cookbook author and TODAY show regular, to kick off its Snackdown competition as part of the campaign. The campaign has now reached over 3.25 million impressions, and the competition had 26,000 live viewers, showing the impressive impact of JAZZ’s promotion.

With Halloween inspiring spooky updates across the industry, JAZZ is getting on board with its Bring on the Boo transformation. The new update on the successful campaign will feature Halloween themed snacks using Jazz apples, social media influencers, and much more.

With crisp air and crunching leaves inspiring the fall spirit in all of us, make sure to get your hands on some JAZZ and Envy apples to keep the autumn vibes going for shoppers everywhere.

T&G Global