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Tour de Fresh Beats Fundraising Goal

Tour de Fresh Beats Fundraising Goal



IRVING, TX & ANAHEIM, CA – Tour de Fresh has proudly announced that it has exceeded its inaugural fundraising goal and raised $124,303, which will ensure that more than 40 schools will receive salad bars through United Fresh’s Let’s Move Salad Bars to Schools.

Caitlin Antle Wilson, Regional Sales Service Manager, Tanimura & Antle"At Tanimura & Antle, we believe in the Tour de Fresh mission and are dedicated to providing children with healthier eating options at school. Our riders created a weekly salad bar at our main office as part of the major fundraising efforts for this event and we have decided to continue these efforts as a company,” said Caitlin Antle Wilson from Tanimura and Antle. “Our participation in this event has brought our company together for the overall need to increase the consumption of fresh fruits and vegetables everywhere. Tour de Fresh has taught us to walk (or ride) the walk and lead by example - the lunch time salad bar works in schools and it works at our office too!"

The CDC reports that the number of obese children has tripled since 1980 and affects nearly 38 million children, according to a press release.  The salad bars are meant to bring healthy food to these children at school to help them develop a lasting healthy lifestyle.

Cindy Jewell, Director of Marketing, California Giant Berry Farms“We believe healthy eating options should be made readily available to all school age kids,” said Cindy Jewell, Director of Marketing, California Giant Berry Farms. “We are very proud of our involvement in this worthy cause to address the childhood obesity epidemic in the U.S. The salad bars will have an immediate and positive effect on students’ health, and will greatly influence their ability to establish healthy eating habits now and in the future.”

Tom Deardorf II, President, Deardorff Family FarmsAt the start of the ride, Tom Deardorff II, President of Deardorff Family Farms and one of the riders, spoke to the likeness of the challenging ride with the challenges farmers and produce companies face with educating and supporting our young generation on the importance of healthy eating and making sure that schools across our country can offer these healthy food options to their students.

Brock Nemecek, Account Manager, DMA SolutionsBrock Nemecek, rider and employee of DMA Solutions said, “We would like to thank all of the participants in the race, the press who have shined a spotlight on the startling situation our youth face, the companies that have donated their time and resources, as well as the public for their generous donations that allowed us to exceed our fundraising goals and provide our kids access to more fresh produce.”

The official Finish Line Ceremony and Check Donation to the United Fresh Start Foundation will be presented at 12pm at the Anaheim Convention Center.

Congratulations to all of the riders!  It is great to see our industry coming together for such a great cause.

Tour de Fresh

United Fresh

Tanimura & Antle

California Giant Berry Farms

Deardorff Family Farms

DMA Solutions



Companies in this Story


California Giant Berry Farms

California Giant was built by the dedication of many hard-working individuals committed to one common goal; the perfect...

Tanimura & Antle

Founded in 1982, Tanimura & Antle is an industry-leading, grower-packer-shipper with a passionate commitment to growing...

Deardorff Farms

Since 1937, Deardorff-Jackson has been providing customers with the freshest, best-tasting fruits and vegetables available...

DMA Solutions

DMA Solutions, Inc. is a specialized marketing agency serving the fresh produce industry driven by a mission to...


PMA

PMA's values describe the principles, standards and qualities that we strive to achieve and are common to our global...

United Fresh Produce Association

United Fresh Produce Association is the industry's leading trade association committed to driving the growth and success...