United Supermarkets New Campaign Promotes Healthy Shopping
Lubbock, TX
By ANUK Staff
3.11.13
United Supermarkets, LLC has announced that it is offering a variety of initiatives aimed to make healthy shopping and gathering nutritional knowledge simple. These healthy measures are part of United’s ongoing investment in health and wellness programs for guests and team members.
“We offer our guests fresh, high-quality products and nutritional expertise as they shop in hopes of making their grocery shopping experience a well-informed and successful one,” said Robin Hawkins, MS, RD, LD, Director of Health and Wellness. “The health and wellness of our guests and team members are always a top priority. We’re committed to leading our industry by example and supporting the specific health and wellness needs of our communities.”
At Lubbock’s newest Market Street, and soon rolling out in other United stores, is a new shelf tag program featuring healthy attributes that identify products in 10 different categories, such as low-sodium, heart-healthy, organic, gluten-free, and more. The new tagging system is designed to help guests easily spot foods that meet specific nutritional needs. Shelf tags also include the NuVal™ Nutritional Scoring System, which rates the nutritional value of foods throughout the store on a scale of 1 to 100. In 2010, United became the first grocery chain in Texas to implement the NuVal system.
Supplementing the NuVal system is United’s own “Dietitian’s Top Pick” program, which highlights the highest scoring products in each food category and rotates throughout the year.
“This program has been a hit with our guests and has had a positive impact on store sales,” Hawkins noted.
Market Street has increased the number of dietitian-led store tours to help guests learn how to best support their specific dietary needs and achieve their overall health goals. Guests can view the schedule and register online or in stores for tours which cover a variety of nutrition topics, including:
• Healthy Shopping 101
• Easy Diabetes Shopping
• Healthy Heart Cart
• Hunt for Good Nutrition (kid-friendly)
• Living Gluten- and/or Dairy-Free
“We aim to be a one-stop health and wellness destination for our guests,” added Hawkins. “Especially during National Nutrition Month, we want to ensure we’re providing our guests and team members with the tools and knowledge they need to achieve their nutritional requirements and goals.”
