Viva Fresh Expo Announces Entertainment Heading to This Year's Event

Viva Fresh Expo Announces Entertainment Heading to This Year's Event



MISSION, TEXAS - Word on the street is that Viva Fresh Produce Expo is fixing to be an event not to be missed. The organization announced the entertainment for the 4th annual festivities, chock full of activities.

Right out the gate, the event dazzles with a Welcome Reception, which will bring music from Steel Betty to attendees, showcasing the band's Austin, Texas, roots to San Antonio with folk-grass tunes, a press release explained. The Welcome Reception runs from 6 p.m. to 8:30 p.m. on Friday, April 6th, amidst the gorgeous and natural surroundings found at the JW Marriott Hill Country Resort and Spa. In addition to Steel Betty’s music, participants will be able to enjoy regional flavors seen throughout Texas, all the while enjoying the outdoor setting.

Dante Galeazzi, President & CEO, Texas International Produce Association

“Steel Betty is a great complement to the 2018 Welcome Reception,” said Dante Galeazzi, President and CEO of Texas International Produce Association. “Our theme for this year’s reception is ‘Whiskey and Wildflowers’ and the combination of the surroundings, the custom food and drink menus, good company, and good music is sure to be a hit with attendees.”

Musician Lauren Corzine

The ever popular Lauren Corzine will take the stage, performing at Thursday’s 19th Hole Celebration at the Golf Tournament at JW Marriott Hill Country Resort and Spa’s River Bend Pavilion. Corzine’s country crooning career began when she was just 11 years old, but she has gone on to sing all over the country. Those looking forward to Corzine’s serenading can catch her at the 19th Hole Celebration, free for all expo participants.

Ed Bertaud, Golf Tournament Chair & Director of Retail Sales, IFCO

“We’re thrilled that Lauren Corzine will be sharing her talent with us again for the 19th Hole Celebration. Lauren’s music is going to be a fantastic addition to help kick off our Viva Fresh Expo this year,” said Ed Bertaud, Golf Tournament Chair and Director of Retail Sales at IFCO. “Additionally, our tournament proceeds will benefit the Brighter Bites organization, supporting local Texas communities with fresh produce and health awareness education.”

One of the major components of the event is its focus on healthy living; this year’s festivities include fresh, nutritious menus and a group fitness class hosted by Founder of Ag Mag Michelle Martin called Sunrise Fitness Class, which will take place before the expo begins on Saturday, April 7th, from 7:30 a.m. to 8:30 a.m.

Musical group Steel Betty

“Eating a produce-rich diet is just one part of a healthy lifestyle,” said Galeazzi. “And too few of us have the chance to get our daily exercise. We’re thrilled to have Michelle lead the group through a class designed for all levels of skill and mobility.”

Wanting more inside scoops on Viva Fresh Expo and how you can jump in on the fun? Check out the website: www.vivafreshexpo.com.

And wanting more fresh produce industry news? Keep checking back with us at AndNowUKnow.

Viva Fresh Expo



Companies in this Story


Texas International Produce Association

The Texas International Produce Association (TIPA) was created in 1942 by a group of industry leaders who shared a vision...