Wonderful Pistachios “Get Crackin’” Campaign with New Line Up
Wonderful Pistachios has unveiled the new cast members for the fifth year of its “Get Crackin’” campaign, featuring five-time NBA champion, Basketball Hall of Famer, and peace advocate Dennis Rodman; Founder of the Prancercise fitness regimen-turned-viral-video Joanna Rohrback; a pistachio-loving elephant; legendary gorilla, King Kong; and the chilling shower scene from Psycho, according to a press release. These pop culture icons will show the unusual ways they crack open a pistachio.
“Wonderful Pistachios is proud to be celebrating the fifth year of the Get Crackin’ campaign,” said Marc Seguin, Vice President of Global Sales and Marketing, Paramount Farms. “Our brand is known for leveraging pop culture icons, Internet memes, and Youtube sensations, and this year will be no different. We know what type of entertainment our audience wants and there’s definitely something for everyone with this year’s cast.”
The fifth season debuts today, September 16, with more than 5,000 national television spots in shows like “America’s Got Talent,” “Survivor,” “Good Morning America,” and “Late Night with David Letterman.” Spots will also air on cable networks such as Bravo, AMC, FOOD Network, SyFy, and TBS. In addition, the campaign will be featured across online, print, and social platforms.
This year’s Get Crackin’ campaign is supported by FSIs, in-store promotion, public relations, and sports partnerships with Major League Baseball and the Harlem Globetrotters.
Wonderful Pistachios
