Church Brothers Farms Launches New Campaign; Rick Russo and Loree Dowse Detail
SALINAS, CA - A powerful tagline is showcasing the longstanding history and strength of the Church Brothers Farms operation. With its most recent release, the producer has announced a brand-new campaign: Our Roots Run Deep.
“Right now is the perfect time to tell the industry in general who we are and why we’re different,” added Rick Russo, Senior Vice President of Sales and Marketing. “We’re expanding our retail business, servicing our existing foodservice business, increasing capacity with our recently acquired distribution facility in Salinas, and growing our programs in multiple regions of Mexico. Add our multi-generational ties to the Salinas Valley and seed-to-fork control of everything we produce, and it’s very easy to understand why we chose this theme.”
The Our Roots Run Deep campaign will roll out this week across advertising, social media, and the company website, and is expected to run over the next several years. It will also be featured in a new video featuring Founder and Chairman Steve Church as well as Chief Executive Officer Brian Church, Chief Operations Officer Jeff Church, and Chief Performance Officer Chuck Church.
As a press release explained, Our Roots Run Deep represents the story of Church Brothers Farms through supporting themes of Heritage and Tradition, Vertical Integration, Quality, Innovation, Service, and Strategic Growth. Each of these are key pillars that will be explored in-depth over the course of the campaign.
“As we continue to grow, a strong brand story is imperative, especially in an industry where solid ties to the source are important to our audiences,” said Loree Dowse, Director of Marketing. “We haven’t done a broad corporate campaign before, and ‘Our Roots Run Deep’ gives us structure to tie together not just what we’re doing on the foodservice and retail sides of our business but provides an analogy that explains who we are in an impactful way.”
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