Frieda's Branded Produce Fuels Back-to-School Promotions; Cindy Sherman Details
LOS ALAMITOS, CA - The time is now to build robust and inviting displays in the produce department, especially as the back-to-school season continues to send shoppers rushing in. With a portfolio of fun and flavorful solutions, Frieda’s Branded Produce is bringing both sweet and savory flavors to the produce section and inspiring consumers to level up their breakfast game.
“We all know breakfast is the most important meal of the day, but we also know consumer’s morning routines can become monotonous,” said Cindy Sherman, Senior Director of Marketing Insights and Innovation at Frieda’s. “In a recent study, we learned that 52 percent of shoppers believe that produce packaging with recipes and instructions encourages them to try something new. Inspire shoppers this fall with vibrant new breakfast displays; inviting colorful, healthy, and delicious produce to take over the mundane morning routine.”
Buyers can harness the might of Frieda’s Stokes Purple® sweet potatoes to bring a flash of color to the infamous avocado toast, building out an attractive avocado toast destination through cross-merchandising Stokes Purple near avocados, Watermelon Radish, sprouts, and other popular toppings.
As smoothies, yogurt bowls, and puddings continue to elevate consumers’ breakfast choices, Frieda’s also advises its retail partners to showcase its Honey Dragons® and Rambas™ Rambutans, which can be blended to deliver a tropical taste to power any shopper’s morning, a press release stated.
“Breakfast sets the tone for the day, but weekday mornings can be hectic,” shared Sherman, also a mother of two. “On the weekends, we enjoy making big-batch breakfast meals that we grab-n-go throughout the week."
With the help of this supply-side ace, your produce department can become the ultimate breakfast destination.
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