NEW YORK, NY - For shoppers, summer foods are all about fresh, uplifting flavors, and Square Roots has a release that will give them exactly what they need. The vertical farming company announced the debut of its Lemon Basil, grown sustainably using innovative farming techniques.

As consumers continue to seek out not only flavor and quality, but transparency as well, Square Roots sets itself apart with its Transparency Timeline. According to a release, shoppers are able to trace their greens, like Lemon Basil, from seed to shelf by scanning the QR code on every package. They will be able to see where, how, and who grew their food, giving them peace of mind.

Square Roots is committed to freshness and quality as well. The grower’s herbs have an extended shelf-life, even in the warm summer months, and its new Lemon Basil is no exception. Combining the fragrant taste of basil with the zesty tang of lemon, the company has created a unique flavor experience that will impress shoppers all season.

The indoor grower’s Lemon Basil will be available for purchase starting May 15 at retailers across Ohio, Kentucky, and Wisconsin, including Fresh Thyme Markets, Meijer, and more. It will have an SRP of $2.49.

AndNowUKnow is the place to learn about the latest innovative launches hitting the produce market.

Square Roots