Stemilt Launches Crisp Collaborators Campaign; Brianna Shales Comments

Monday, Jul. 18th, 2022

by Jenna Plasterer

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WENATCHEE, WA - Each week, I scroll through Instagram, TikTok, LinkedIn, and just about every other social media hub perusing the latest content from across the industry. That is why I was excited to learn that Stemilt had launched its new Crisp Collaborators program, which includes 13 partnerships with social media influencers who will create content for the brand nationwide.

Brianna Shales, Marketing Director, Stemilt “We’ve spent a lot of time preparing for the launch of the Crisp Collaborators program since January,” explained Marketing Director Brianna Shales. “We’re excited to announce that we now have 13 quality influencers who will create ongoing content across Stemilt’s social platforms with a strong focus on our many brands and proprietary fruits.”

Stemilt kicked off the year-long program with a group video call, shipments of fresh Stemilt apples, and more swag, a release stated. The program was designed for culinary visionaries, health and nutrition motivators, and others looking to promote healthy eating habits.

Stemilt has launched its new Crisp Collaborators program, which includes 13 partnerships with social media influencers who will create content for the brand nationwide

Through Crisp Collaborators, Stemilt is looking to build relationships with influencers that have engaged followers in order to increase purchases among millennials, create brand awareness for Rave® apples and A Half Mile Closer to the Moon® cherries during peak season, drive traffic to Stemilt’s website, and grow its social media engagement.

“We’ve been working with influencers for many years now, but this is an expansion of that work and designed to expand distribution of the great fruit-focused content that helps us delight consumers,” added Shales. “Our Crisp Collaborators will provide us the opportunity to jump on trends and be able to do so in a way that is engaging and attractive to the millennial audience.”

Through Crisp Collaborators, Stemilt is looking to increase purchases among millennials, create brand awareness for Rave® apples and A Half Mile Closer to the Moon® cherries, drive traffic to Stemilt’s website, and grow its social media engagement

The supplier has an existing social media strategy in play and a marketing team that performs most of its outreach across social platforms, but the team is looking to see what new ideas Crisp Collaborators will introduce. Increasing engagement with Stemilt’s virtual audience is an ongoing goal, and the Crisp Collaborators will be able to tap into quickly changing social trends.

With this new program in place, how will Stemilt increase its market reach? Stick with AndNowUKnow for updates.

Stemilt