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AmazonFresh Expanding Service to New York City

AmazonFresh Expanding Service to New York City

NEW YORK CITY, NY – AmazonFresh may be making the move to the East Coast by launching grocery delivery service in New York City.

The tech journal Re/code reports that the grocery delivery business may be launching as early as next month, citing two people who have been briefed on the plans.  As of right now, Amazon has not announced an official launch date.

In New York City, AmazonFresh would be competing against FreshDirect, a business that has been around for 15 years, which does between $400 million to $500 million in annual sales, according to Re/code.  It would also face competition from Google’s new Shopping Express business, Instacart and other brick-and-mortar grocers that offer their own delivery services.

The New York Business Journal reports that though there is now a timeline in place for the retailer’s expansion, in at least three boroughs, New Yorkers have seen the Amazon grocery delivery trucks off and on for the last few months.

New York City will be the latest in the line of expansions for AmazonFresh.  We previously reported that the company began its grocery delivery service in San Diego, CA, giving it a presence in four key markets across the West Coast. 

It will be interesting to see where the AmazonFresh trucks pop up next.  Stay tuned to AndNowUKnow for the latest developments.