Bard Valley Natural Delights® New Truffles Debut at Retail; David Baxter Shares
YUMA, AZ - Chocolate-covered, delicious, and nutritious? Sign me up! And that’s what shoppers will be saying when they set their eyes on Bard Valley Natural Delights® new Truffles. Following a successful trial with buyers and consumer media, the brand is launching a full-scale marketing campaign for the new product, which is now available to order.
“As we continue to drive category growth for Medjool dates, product innovation with products like Truffles gives shoppers the opportunity to try dates in a new way when they might not have entertained [it] otherwise,” said David Baxter, Director of Marketing. “We’re really looking forward to the response at key retailers during this launch period, as we expect many people will be pleasantly surprised that they can purchase chocolate treats with wholesome ingredients and major health benefits.”
While some chocolate-covered fruit snacks can have less than savory ingredients, Natural Delights Truffles uses Medjool dates to naturally sweeten and provide additional nutritional benefits, a release stated. The new Truffles come in three unique flavors, including:
- Chocolate Cherry - fresh Medjool date pieces wrapped in creamy milk chocolate and cherry
- Chocolate Blueberry - fresh Medjool date pieces wrapped in robust dark chocolate and covered with tangy blueberry white chocolate
- Dark Chocolate with Probiotic - fresh Medjool date pieces wrapped in decadent dark chocolate with added BC30 probiotics
Each flavor was intentionally created based on the brand’s chocolate partner’s selling data, which showed that dark chocolate, blueberry, and cherry are among the top three most favored flavors in the chocolate category.
In support of this new launch, Natural Delights will be sending Truffles samples to the brand’s key influencers, including chefs, registered dietitians, bloggers, social media influencers, and media. The brand is also educating shoppers through its social media platforms and on its website.
With consumers increasingly on the lookout for flavorful, healthy options, get Bard Valley Natural Delights Truffles on your shelves to give them what they crave.