Blue Apron Partners with Chrissy Teigen, Adds Six New Recipes To Menus
NEW YORK, NY - Chrissy Teigen is a woman after my own heart: a hardcore cooking and eating machine. And, ever a queen for the people, Teigen is partnering with Blue Apron so that cooking and eating machines (like me) everywhere can enjoy a few of her favorite home-cooked meals à la her first cookbook Cravings, Blue Apron style.
“It’s no surprise to anyone that I love cooking at home. I’m constantly experimenting with new recipes and sharing both my hits and my misses!” Teigen said. “I am excited to partner with Blue Apron to share some of my favorite recipes directly with my fans, followers, and home cooks, making it easy and convenient for them to cook with me in their home kitchens.”
After collaborating with Blue Apron’s culinary team, Teigen adapted her recipes exclusively for the meal kit company, with some recipes offering a sneak peek at what’s to come in her second cookbook, Cravings 2, which won’t hit stores until September.
“Chrissy’s love for food is absolutely infectious. She has established herself as an authentic and trusted culinary authority,” said Christine Fu, Head of Partnerships for Blue Apron. “This partnership is a natural fit for Blue Apron, namely because we share Chrissy’s passion for addictive, incredible, and unforgettable recipes. We are so excited to bring Chrissy’s recipes to our menus this summer, so that home cooks across the country can enjoy her original creations.”
Starting June 4th, one Chrissy Teigen recipe will launch each week and, according to a company press release, will include mouth-watering recipes like:
- Garlic & Soy-Glazed Shrimp with Charred Broccoli & Hot Green Pepper Sauce
- Sesame Chicken Noodles with Bok Choy
- Chinese Chicken Salad with Crispy Wontons
- Chicken Lettuce Cups with Sweet Peppers, Mushrooms, & Jasmine Rice
- Chipotle-Lime Chicken Fajitas with Mushrooms, Monterey Jack, & Crema
- Pork Banh Mi Sandwiches with Pickled Cucumbers & Carrots
This star-studded partnership is part of Blue Apron’s ongoing efforts to rejuvenate its place in consumer shopping carts, and comes weeks after also announcing it will be heading into brick and mortar thanks to a partnership with Costco.
Will Blue Apron’s latest partnership help the company return to its former glory? AndNowUKnow will continue to report on the latest.