Bowery Announces Brand Evolution With New Product Launch; Frank Renwick and Stephanie Jack Detail
NEW YORK, NY - Make way for a brand evolution. Indoor farming company Bowery recently announced a physical, digital, and brand evolution along with its newest salad kit.
“We grow in profoundly different and smarter ways, and we wanted to make that fact loud and clear with our refreshed brand identity,” said Frank Renwick, Vice President, Head of Marketing and Brand at Bowery. “Our vibrant, fresh, and poppy look is charting a new path in our industry, bringing Bowery’s absurdly flavorful greens to new and unexpected mediums like streaming video platforms. This evolved identity expresses our priorities: growing food smarter and delivering purely delicious food in a playful, optimistic way.”
A new website design, product packaging, dynamic animation, and emphatic advertising all reveal an evolved Bowery. The company continues to demonstrate product category leadership with its bold, new, creative vision. Fresh, blue packaging symbolizes the purity of the company’s pesticide-free produce and evokes nature’s blue skies and fresh waters. The arched logo represents Bowery’s ambition to raise the bar on both food production and flavor. Clear callouts visually inform consumers of key attributes: zero pesticides, no need to wash, and fresher longer.
The company’s rallying cry of “Eat Up” is focused on the potential of vertical farming to grow more with less and fight for the future of food by growing smarter every day. As noted in the release, the new packaging will begin shipping to retailers in mid-June. An updated logo, website, and iconography round out the brand evolution, offering visuals that are bright, joyful, and enthusiastic.
Bowery is also launching the sesame ginger kit to its growing line of convenient, ready-to-eat salad kits. This plant-forward meal-on-the-go features a base of Crispy Leaf plus roasted edamame, crispy wontons, and sesame ginger dressing. Sesame ginger kits will launch with Bowery’s bold new packaging.
“Our kits are designed to be a clash of flavors and textures,” said Stephanie Jack, Director of Product Marketing and Innovation at Bowery. “The sesame ginger kit in particular hits that umami note that Bowery fans crave.”
Bowery increased its retail footprint by over 15 times between 2020 and 2023. As it expands, Bowery continues to report industry-leading efficiency gains, including improving the energy efficiency of its farm production by 35 percent in the last year.
For more information, check out the release here.
ANUK will keep an eye on the wires.