Bowery Launches New Spinach Product; Susan MacIsaac and Josh Hardester Comment
NEW YORK, NY - Spinach is making its way to more grocery shelves—Bowery spinach, that is. The vertical farming company announced the expansion of its core greens portfolio with the launch of Bowery spinach by extending its reach in 165 Giant Food stores across the East Coast.
“Bowery spinach is a shining example of science enabled by engineering,” said Susan MacIsaac, Senior Vice President and Head of Agricultural Science at Bowery. “In an uncertain time of climate change and crop shortages, it’s more important than ever before to grow smarter and build reliable sources of fresh, nutrient-rich food. Our AgSci and Engineering teams have cracked the code on every aspect of optimizing and scaling spinach grown indoors, including crop-specific irrigation, which maximizes yield and preserves water, giving each plant only what it needs.”
After screening dozens of cultivars, noted the release, Bowery’s R&D team selected a seed with a distinct nutty, herbaceous flavor, resulting in fresh, baby spinach that stays fresh for weeks in fridges. Grown in a micro-environment tailored for this beloved superfood, Bowery spinach has a lush texture and pleasing mouthfeel. It does not need to be washed because it’s pesticide-free and grown in a safe, controlled environment.
The new release stated that this is the latest milestone in the innovative work of Bowery’s agricultural scientists to secure the future of food. Bowery spinach will begin rolling out on shelves this month. Bowery is meeting booming customer demand for this everyday staple by offering reliable, pesticide-free spinach with superior flavor and texture.
“Giant Food is extremely excited to continue our partnership with Bowery introducing a brand-new spinach item to our already successful line-up of Bowery products,” said Josh Hardester, Category Manager, Produce, Giant Food. “Bowery continues to provide sustainably grown, high-quality salads that Giant customers crave!”
Spinach is the latest release in Bowery’s broadening portfolio. It is now available in a 4 oz clamshell with a peel-and-reseal lid in more than 165 Giant Food stores located throughout Delaware, Maryland, Virginia, and the District of Columbia. This launch expands its long-term partnership with Giant Food to include a total of 13 Bowery SKUs.
Diners in New York City can also expect to see Bowery spinach popping up on menus, including at restaurants like Chef Einat Admony’s Balaboosta and at clean-eating destinations like Om Juice Bar.
Learn more about the release here.
AndNowUKnow will bring more updates in the vertical farming and fresh produce space, so stay tuned.