Dole Food Company Rolls Out Three New SKUs to its Chopped! Salad Kit Line; Bil Goldfield Discusses
CHARLOTTE, NC - Dole Food Company’s portfolio is ever-evolving as the supplier continues to build its prowess in the industry. Shortly after the successful launch of two ranch-inspired salad kits, the purveyor has once again expanded its lineup, bringing a trio of new products to the produce department.
“The ready-to-eat salad market continues to grow as Americans increasingly want flavorful, convenient, and nutritious meals. Our latest Chopped! Salad kits meet that demand and Dole’s objective of providing our customers with the freshest, on-trend products to motivate healthy living,” said Bil Goldfield, Director of Corporate Communications. “Together with our two ranch-inspired Chopped! kits released earlier this year, retailers can entice shoppers to increase their packaged salad sales with five craveable new DOLE® Chopped! offerings in 2021.”
The three new offerings leverage the trending popularity of Japanese, Mexican, and BBQ cuisine to showcase the latest global and regional flavor trends, according to a press release, and continue the Chopped! tradition of combining freshly chopped DOLE lettuces and vegetables with toppings and original dressings to create a unique flavor experience.
The new salad kits come in three mouthwatering flavors:
- Teriyaki Pineapple Salad Kit - features chopped DOLE Iceberg and green leaf lettuces, carrots, and red cabbage topped with sliced almonds, crunchy noodles, dried pineapple, and Dole’s Teriyaki Pineapple Dressing
- Fiesta Lime Salad Kit: a mix of DOLE green leaf lettuce, kale, green and red cabbage, carrots, and green onions topped with crispy corn, yellow cheddar cheese, cilantro seasoning, and Dole’s Cilantro Lime Dressing
- Applewood Bacon Salad Kit: includes DOLE green leaf lettuce, kale, green and red cabbage, carrots, and green onions topped with bacon crumbles, white cheddar cheese, and Dole’s Applewood Dressing
The new kits contain no artificial flavors or ingredients and will be on-shelf in the refrigerated salad section at retailers nationwide by the end of the month. For a suggested retail price of $3.90, each kit serves three people.
The intriguing new SKUs bring the total number of DOLE Chopped! Salad Kit offerings to 14, and join a lineup of 60 other salad kits, salad mixes, and slaws.
As demand for healthy, ready-to-eat foods continues to climb, these salad kits will fly off the shelves faster than you can put them on.