Fresh Produce & Floral Council Announces Major Rebrand; Don Gann, Natalie J. Machado, and More Comment
SOUTHERN CALIFORNIA - The Fresh Produce & Floral Council is welcoming a vibrant new look as its Board of Directors pulls back the curtain on a major rebrand for the organization.
“The new branding freshens the FPFC’s look and brings the FPFC on par with other industry associations,” said President Don Gann. “We are very thankful to our Board of Directors for approving this motion and to our committee of marketing professionals that provided feedback and input while going through this process. We are excited to see the FPFC step into the 21st century with a new look and feel!”
As a press release outlined, the new logo, website, and brandmark represent the FPFC’s roots in produce and floral, and the vibrancy of the design will make it stand out in the industry.
This creative rebrand was spearheaded by a committee of FPFC members including Trinity Fruit Company’s Angela Hernandez, Natalie J. Machado of FreshSource, Kori Martin of Oppy, and Calavo’s Rachelle Schulken.
“The FPFC rebranding brings our association into the 21st century and levels us with other associations in the industry,” said Machado, an FPFC Board Member. “I was honored to be a part of this project. The Board of Directors, the committee, and I couldn’t be happier with the results. It's an exciting new chapter for the FPFC.”
Hernandez, Trinity’s Director of Marketing, also weighed in on the recent refresh.
“When we were asked to serve on this committee with the FPFC, I couldn’t have said ‘yes’ fast enough! I love coming up with new branding ideas and helping transform organizations, and that’s exactly what this committee did through this rebranding,” she said. “We are very happy to show FPFC members the results.”
The committee compared three different companies to take this project on and ultimately decided on SpinQ due to the company’s experience with other industry organizations and design creativity.
“We are very excited to unveil the new FPFC logo, brandmark, and website. Our committee has worked hard to bring the FPFC into the present, and we feel that the new website and logo fit our association perfectly,” Martin, Oppy’s Senior Sales Representative and Key Account Manager, said. “We are very grateful to SpinQ for taking our vision and making it come to life. The new website will bring more advertising opportunities for sponsors to showcase their brand; this is a win for the organization and for FPFC members.”
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