Gold Coast Packing Launches New Better Than a Burger Salad Kit; Robb Bertels and Karl Lipscomb Share
SANTA MARIA, CA - Order up! Who had the burger and fries? Well, we will do you one better. Gold Coast Packing recently launched a flavor-forward salad kit that makes this meal healthier and more accessible. The new product is aptly named the Better Than a Burger Salad.
“Our Product Development and Innovation Team works with our partner companies to develop unique items that fit the marketplace,” said Robb Bertels, Vice President of Sales and Marketing. “We are excited about the Better Than a Burger introduction and the positive feedback we have received on it.”
The kit includes the company’s Signature Cruciferous Blend—a mix of Napa cabbage, green cabbage, kale, broccoli stems, and carrots. Shredded Cheddar cheese, crispy onions, dill and mustard crouton crumbles, and crispy fries are all brought together with a creamy burger sauce dressing. Plus, with the simple addition of ground beef, turkey, or chicken, this offering becomes a complete meal with little prep time.
The Better Than a Burger Salad Kit is available in a 24 oz pack perfect for sharing at a summertime cookout or for a quick family meal during the busy back to school rush, a press release explained. The salad is currently available for purchase at Costco Warehouse stores in Colorado, Utah, Idaho, New Mexico, and Montana, with further expansion in the coming weeks.
“As consumers continue to look for delicious and innovative food products, we’re excited to offer them a fun and unique salad kit based around one of America’s favorite meals, the Burger and Fries,” said Karl Lipscomb, Product Development Manager.
As a plant-based eater myself, this new offering brings added convenience to my kitchen while still giving me that craveable burger and fries experience. From where I sit, this is one salad kit everyone should have on their shelves.