DEWITT, MI - A new partnership has been born between the Michigan Asparagus Advisory Board (MAAB) and the American Kitchen for a new launch. Cooking the American Dream is a two-week social media promotion highlighting the value of American-grown and American-made food and cookware.

“I truly believe consumers want to be connected with family-owned businesses that make high-quality products, and the Michigan Asparagus industry is delighted to be working with a company that is not only rooted in the Midwest but shares the long-standing family values and history, just like our asparagus farmers,” Jamie Clover Adams, Executive Director of the MAAB remarked. “Our goal is to work with brands that share the same sense of pride and commitment to quality, and it’s a great synergy when we can translate that into greater use of Michigan asparagus.”

The online promotion aims to connect consumers with the fundamental values of good food, prepared in quality ways thanks to the hard work and skill of the farmers and craftsmen that grow the food and create kitchenware. MAAB also noted in its release the promotion aims to highlight the appetizing and nutritious flavor of Michigan asparagus that is leveled up through the use of high-quality kitchen products.

May through June is the peak season for Michigan asparagus, and the online promotion will encourage followers, along with their friends and family, to like, comment, and share in hopes of winning several Michigan Asparagus swag and American Kitchen premium cookware prizes.

The promotion will run June 8–22, 2023, and consumers will have the chance to win one set of three nonstick skillet sets from American Kitchen and high-end kitchen swag from Michigan Asparagus. American Kitchen and the MAAB will be uploading collaborative posts and shared content to promote the contest.

See more green both in your aisles and on your screens through ANUK.

Michigan Asparagus Advisory Board