Online Grocer Farmstead Expands to Southern U.S. With Delivery Service Starting in Nashville, Tennessee
BURLINGAME, CA - As the demand for online grocery ordering and delivery climbs, so too does Farmstead’s desire for expansion across the booming market. After having recently announced an important profitability milestone, the company has now turned its attention toward growth in new locations, having announced that it will be offering its services in Nashville, Tennessee, starting late in the first quarter of 2021.
“Nashville is a great fit for Farmstead delivery; it’s a thriving, densely populated city that fits our mid-market profile customers who want their favorite brands and fresh groceries, all delivered to their doorstep with no markups,” said Pradeep Elankumaran, Co-Founder and CEO. “Farmstead cracked the code on how to make grocery delivery fast and inexpensive without sacrificing quality or wasting food, and we’re excited to roll out our service to Nashville residents in early 2021.”
The waitlist for the service opened on December 21, and was limited to the first 1,000 people to sign up, according to a press release. Starting in the San Francisco Bay Area, the delivery service is looking to move into at least 14 more markets throughout 2021, with Nashville being its first location.
Using proprietary AI technology and a dark store model, Farmstead has set itself amongst top competition, offering prices comparable or lower than some supermarkets, but with the added twist of free delivery, which has led to extreme growth throughout 2020.
As Farmstead continues to expand, the company will open multiple new dark stores to help ease entry into new locations while also reducing food waste and eliminating food deserts through its inexpensive delivery services. With no stockouts, delivery fees, or markups, Farmstead offers an attractive option for consumers, especially as the pandemic continues.
Where will Farmstead set its sights next? Keep a page open for AndNowUKnow as we continue to bring you the answers.