Price Chopper Enters the Iowa Market with 5 New Stores
KANSAS CITY, KS - Price Chopper has long been the grocery store of choice for Kansas City shoppers, but is now making its debut in Iowa.
Price Chopper has acquired five former Dahl's locations, making it the third-largest grocery chain operating in Kansas City.
But entering the new market may be a challenge, according to David Livingston, a grocery industry analyst based in Waukesha, WI.
"They have been successful in Kansas City, but Hy-Vee will have the upper hand on their home turf," he said. "Price Chopper is going to have to compete on price," he said.
One way the company expects to do this is by remodeling each of the new stores, according to The Des Moines Register.
While the specific renovations are still in the works, each location will have some different "twists and services available," said Craig Moore, Chief Executive of DGS Foods, the store’s operators.
The Des Moines Register reports that the new locations have a similar look and feel to Hy-Vee stores, and fall somewhere between specialty markets like Whole Foods and discount stores like Wal-Mart.
"We have a great deal of respect for Price Chopper. And with their stores entering the Des Moines market, it won't change how we do things," said Laura Fulton, Senior Vice President of Hy-Vee's northern region.
Price Chopper's food supplier is Associated Wholesale Grocers. Associated Wholesale Grocers bought the Dahl's stores as part of the company’s bankruptcy settlement.
The former Dahl's stores transforming into Price Choppers will be completed by next week. Each store will close for one day to make changes before reopening. Reopening dates include:
- March 29: 4343 Merle Hay Road
- March 30: 3425 Ingersoll Ave. and 1819 Beaver Ave.
- March 31: 5440 N.W. 86th St., Johnston, and 15500 Hickman Road, Clive
The other 2 stores Dahl's on East Euclid and Fleur Drive will close and reopen as Cash Saver stores.