Publix Launches Line of Produce-Inclusive Slow Cooker Meal Kits
LAKELAND, FL - The convenience-driven food craze is getting a winter-focused twist with Publix Super Markets’ new meal kit line designed for slow cookers. Launching three varieties for this first iteration of the line, Publix is offering packaged chicken and dumplings, chuck roast, and pork carnitas kits—all including at least one produce item.
Each kit makes a meal for four people, Publix Media and Community Relations Manager Brian West told the Tampa Bay Business Journal, and also comes with a slow cooker liner that makes cleanup a breeze. So far, the chicken and dumplings, priced at $14.99, and the chuck roast, priced at $19.99, are available in several stores in Tampa, near Publix headquarters.
On first glance, it looks as if the new meal kits will feature the following produce items:
- Chicken and dumplings: onions, carrots, and celery
- Chuck roast: potatoes, carrots, onions, and herbs
- Pork carnitas: lime and pico de gallo salsa
These additions come on the heels of spring 2017’s meal kit introduction from Publix, tapping into the company’s Aprons recipe development department. As we previously reported, the meal kits are offered at three different price tiers, and have options that span the gamut of culinary skill levels. Options are typically also made to serve a family of four, with six different meals to choose from.
Will meal kits still pull in consumer dollars even as companies like Blue Apron are seemingly beginning to flounder? AndNowUKnow is keeping a close eye on this new and growing trend.