TAHLEQUAH, OK – The New Year is yielding new looks throughout the industry.

Reasor’s, a small grocery chain based in Oklahoma, debuted an entire rebrand last week.

The new logo bears the tagline “Bring your table to life,” according to a press release, with updated features to the chain’s stores that seek to portray the comfortable feelings akin to that of traditional family time around the dinner table.

“The table is a symbol for the center of family life,” the company stated in the release. “Whether it’s the dinner table, the kitchen table, or even the backyard picnic table, Reasor’s is all about helping people come together at the table to eat great food and build family bonds. Our new logo and direction will inspire customers to bring their tables to life.”

Formerly red and blue, the new logo opts for a “traditional sunshine yellow” with undercurrents of brown to tie in a consistent family dinner table theme. The font of the company’s new image is a bolded classic-style. The company, in a continued trek to improve, unveiled the new look and theme for a number of aspects including:

• The company logo
• It's entire scheme
• New store features

Reasor’s is employee-owned, with upwards of 3,000 workers in its 19 locations and one convenience store. The company was originally founded in 1963, and continued to be family-owned until 2007.

Reasor's