Sprouts Farmers Market Celebrates Opening in Herndon with $10K in Local Nonprofit Donations
HERNDON, VA - Sprouts Farmers Market is moving in on the mid-Atlantic region, announcing the opening of its first-ever store in Virginia. The new Herndon, VA store will feature expanded produce, vitamin, and bulk departments. To celebrate the grand opening, the retailer will provide $10,000-worth of donations to local nonprofit organizations.
Sprouts’ new location will host a ribbon-cutting ceremony before the store opens at 7 a.m. next Wednesday. Complimentary muffins and coffee will be available to shoppers, and the first 200 will receive 20 percent off their first purchase, according to The Connection newsletter.
Sprouts is no stranger to charity, and its Sprouts Healthy Communities Foundation will be laying the groundwork for enriching the new store’s community. The retailer will donate $5,000 to the YMCA of Reston and Food for Neighbors, both of which are organizations providing healthy food to local youth suffering from hunger.
The grocer also donated 27 million pounds of leftover food in 2018. The new Virginia store will continue this commitment to community service, donating all unsold edible groceries to the Capital Area Food Bank, staying in line with its “zero waste” initiative.
What region will the health-conscious grocer target next? AndNowUKnow will fill you in.