Sprouts Farmers Market Rolls Out Seasonal Hatch Chile Lineup; Jac Ross Comments
PHOENIX, AZ - Interest in spicy foods has skyrocketed, creating an opportune moment for seasonal Hatch Chiles to shine in the limelight. Sprouts Farmers Market recently announced fresh Hatch Chiles are now available nationwide in its stores, along with Hatch flavored Sprouts Brand products on shelves.
“Sprouts’ Our Brand products combine seasonal inspiration from fresh produce with unique flavors and innovative recipes to offer a truly memorable eating experience that shoppers return to our stores for again and again,” said Jac Ross, Vice President of Our Brands.
Named after the original growing area in Hatch, New Mexico, authentic Hatch Chiles have a meaty flesh with varying heat levels, noted the retailer’s release. With these characteristics, the chiles are ideal for adding a little kick to homemade recipes, such as roasting for use in salads, soups, dips, and sandwiches.
To provide consumers with variety, the retailer is highlighting seasonal Hatch Chile products this summer, such as:
- 18 oz Hatch Chile Bag, Mild or Hot: $3.99
- Hatch Chile Seasoned Roasted Chicken: $7.99
- Grain Free Hatch Chile Tortillas Chips: $2.99
- Sprouts Hatch Ranch Dressing with Avocado Oil: $4.99
- Sprouts Hatch Chili Flavored Peanuts: $5.49
- Hatch Cheese Curls Made with Real Cheese: 2 for $5.00
As Hatch Chile peppers are seasonal, these products are now available at more than 360 Sprouts stores while supplies last.
We here at AndNowUKnow are aware of how private labels can affect suppliers and product availability, so we will continue to keep a temperature on how our industry moves forward in all things related to fresh.