Sunkist Growers Prepares for Mother's Day With California-Grown Citrus; Christina Ward Shares
LOS ANGELES, CA - It’s almost Mother’s Day, a time to celebrate and honor the moms and mother figures that have shaped our lives. Nothing shows love like a home-cooked meal, fresh cocktails, or a healthy snack, and Sunkist has a plethora of citrus options to make the occasion extra special for the women in our lives.
“All in all, Sunkist specialty varieties offer gorgeous colors, natural flavors, and nutritional benefits to keep the citrus celebrations going strong,” says Christina Ward, Senior Director of Global Marketing. “For Mother’s Day, we have a range of sweet and savory recipes featuring all the varieties, especially the super sweet Cara Cara orange, and the boldly dramatic Blood orange.”
Bringing bright hues and juicy flavors to the produce department, Sunkist is delivering California-grown Navel oranges, California Star Ruby grapefruit, Mandarins, Ojai Pixie tangerines, conventional and organic lemons, and Valencia oranges this May. And as shoppers continue to prioritize health and wellness when purchasing citrus, the nutrients and unique antioxidants found in Sunkist’s varieties are an added selling point.
The 130-year-old citrus cooperative is currently seeing a solid supply of fruit being harvested in California’s San Joaquin Valley, Oxnard, Fillmore, and Riverside. Not to mention, quality and flavor are on point for Mother’s Day celebrations.
To help shoppers and retailers pay homage to moms everywhere, Sunkist has a host of promotional opportunities for every produce department. This includes campaigns and eye-catching merchandising materials.
“From digital coupons to high-graphic display bins to in-store, point-of-purchase materials that highlight flavor profiles, nutritional benefits, and recipes to build awareness, drive trial, and increase sales,” explains Christina. “Our new merchandising portfolio includes display bins that feature big, bold fruit images, interactive QR codes sharing real-time recipe inspiration, and simple, clear messaging that resonates with shoppers. They are available for every variety in square and quarter bins. Plus, we have ready-to-display options available upon request.”
Just in time for Mother’s Day and summer, Sunkist has launched its Just Say, “Oh Hi” campaign to celebrate the limited return of the sweet Sunkist Ojai Pixie tangerines grown exclusively in Ojai, California. The grower-owned cooperative also released new packaging for this variety and matching display bins.
As consumers take to the produce aisle to craft the perfect menus for Mother’s Day, keep Sunkist citrus on hand. After all, as Christina shares, citrus is key to creating delightful memories.
“Citrus makes happy moments happier, whether having drinks with friends, meals with family, or sweet snacks throughout the day. With nearly 40 different citrus varieties in the Sunkist portfolio, there is something for every season,” she imparts. “Happy Mother’s Day to the women who raised, nurtured, and inspired us throughout our lives!”
Cheers to all of the moms and mother figures out there!