Target Announces Lisa Roath as New Chief Marketing Officer; Cara Sylvester Shares
MINNEAPOLIS, MN - A long-time retail vet is adding “Executive Vice President and Chief Marketing Officer” to their already impressive resume. Target has announced that Lisa Roath will be taking on the central role, guiding growth for its retail operations.
“Target’s marketing has long been a key differentiator for our brand, and it plays a critical role in helping us foster meaningful connections with the millions of guests who shop with us,” said Roath. “I’m honored to have the opportunity to lead this best-in-class team as we work together to fuel those connections with our guests, driving deeper loyalty and continued sales growth for years to come.”
Taking on this new role, Roath will be responsible for leading the retailer’s core marketing functions, such as guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations.
She will report to Cara Sylvester, Executive Vice President and Chief Guest Experience Officer.
“Marketing plays such an important role in Target’s guest experience and brings to life the inspiration, care, and connection people feel when they shop with us,” said Sylvester. “Lisa’s detailed understanding of the retail landscape, her experience leading teams to deliver strong business results, and her deep knowledge of and empathy for our guests make her the ideal candidate to steward Target’s brand and grow our relationship with guests.”
Roath is a 17-year Target veteran, according to a press release, having most recently served as Senior Vice President of Food and Beverage Merchandising. During this time, she led the team through a period of explosive growth as Target grew its annual food and beverage sales by more than $5 billion since 2019. Her focus on innovation also helped quadruple the number of emerging brands in its assortment. Prior to that, Roath held various other key roles with the company.
Congratulations to Lisa Roath on her new executive role!