Tesco Launches Sweeter Broccoli For Kids
Hertfordshire, England
Tesco PLC is debuting a sweeter broccoli to help kids eat their greens. Parents will have a little help thanks to Tesco, in getting their kids to eat their greens at dinner time with the introduction of a sweeter variety of homegrown broccoli. The superfood is packed with nutrients, is low in fat with typically less than 0.5g of fat per 100g and is a source of folic acid which supports the development of a baby before and during pregnancy as well as maintaining a healthy immune system and reducing tiredness. The veggie is also a source of vitamin C which benefits the immune system during and after intense physical exercise.
The superfood is going on sale exclusively at Tesco stores across the UK, according to a press release. The variety is not only sweeter but it is also more tender with a lot of flavour, especially in the stalk.
Tesco brassica buyer Jeni Gray, stated, “Broccoli is one of the most nutritionally beneficial of all foods but sometimes getting children to eat it can be hard work. Finding a sweeter tasting green, especially broccoli, that is likely to be enjoyed by kids has long been a mission for vegetable producers. We think that this new sweet variety of broccoli, which is grown in Scotland, will prove to be a real hit not only with kids but also with parents.”
Tesco's Finest Supersweet Broccoli is grown in Scotland and is initially going on sale in 125 stores across the UK and will cost £1.50 for a 300g packet.
Tesco PLC