
Wholesum Brings Joy and Excitement to Snacking Tomatoes with Lil’Ones; Ricardo Crisantes and Kristina Federico-Luna Comment
AMADO, AZ - Wholesum, a leader in organic produce innovation, is thrilled to announce the launch of its revolutionary new snacking tomato, Lil’Ones. Smaller than the average snacking tomato and bursting with flavor, these pearl-sized tomatoes are poised to become a game-changer in the organic snacking category.
Packaged in convenient 4oz easy-peel top seal packs of mixed colors (red and yellow), these tomatoes are the perfect grab and go snack, ideal for healthy, on the move lifestyles. A press release stated that their delightful flavor and versatile nature make them a must-have for any occasion, whether enjoyed straight from the pack, tossed into salads, or used as a flavorful garnish, they will always bring a handful of smiles!

"The launch of Lil'Ones is a groundbreaking moment for us and the organic produce industry," states Ricardo Crisantes, Chief Commercial Officer. "We’ve taken the joy of organic tomatoes and made it even more exciting by offering something smaller, sweeter, and more convenient. They are truly unique in the marketplace, small and candy-like to surprise and delight with every bite. Our customers will love their flavor and versatility, and we’re excited to bring this first-to-market product to organic shoppers."
Lil’Ones will be available year-round, with initial shipments already underway. As excitement builds around the product, Wholesum is preparing to scale production with expanded volumes planned for late fall 2025. Early interest has been strong, and the company is actively working with partners to ensure steady availability as demand grows. Now is the perfect time for retailers to get on board and bring this joyful new snacking option to their customers.

"We are proud to bring the first organic pearl tomato to market," added Kristina Federico-Luna. "The response so far has been overwhelmingly positive, and we’re excited to continue pushing the boundaries of organic produce, offering organic consumers more options that also deliver on a great sensory experience!"

As the first of their kind in the organic space, Lil'Ones represent the company’s commitment to quality and innovation. With their smaller size and distinctive flavor profile, these tomatoes are poised to become a favorite for those looking for a fun and flavorful way to eat healthier.
This July, Wholesum will showcase Lil’Ones with a bold presence at the Organic Produce Summit in Monterey, CA, inviting the industry to experience firsthand how this playful tomato redefines organic snacking. The launch is part of a broader campaign celebrating “the lil’ things” – a reminder to savor life’s small, joyful moments. With their bright colors, vibrant flavor, and portability, Lil’Ones are the perfect companion for those everyday delights that transport us somewhere.