BAKERSFIELD, CA - Top Brass's organic potato season has commenced, bringing high-volume yields and exceptional quality, as I learned from a recent conversation with the company’s President of Sales, April Myers.

“We have experienced outstanding growing conditions for our organic gold, red, russet, and purple potatoes this season. With California beginning its harvest, the volume is increasing rapidly due to more favorable weather. The volume of organic potatoes will be abundant this season until the end of July and into August, and will offer a variety of promotional opportunities for organic potatoes,” she assured me.

To maximize the sales potential of organic potatoes as the season progresses, April said retailers should implement several strategies focusing on marketing, product presentation, and customer engagement.

“Retailers could emphasize the health benefits and environmental advantages of organic potatoes, highlighting the absence of synthetic pesticides and fertilizers can attract health-conscious consumers. Retailers can also partner with local organic farms to enhance the potatoes' appeal, promoting the idea of supporting local agriculture and reducing carbon footprint,” she advised.

Zooming out further, April and I discussed challenges that continue to impact both the buy- and supply-side.

“The uncertainty of tariffs is a significant concern and is at the top of everyone's priorities, potentially causing disturbances in the market,” April observed. “This issue extends beyond just the produce itself; it encompasses every element related to produce that may be affected by tariffs, including packaging and the materials utilized during the growing and packing phases of the season.”

Even so, the company and indeed our industry at large are no strangers to challenges and pushing forward by taking each necessary step as it comes. For Top Brass specifically, that is the California grape season, set to kick off in early July.

“As previously noted, the weather conditions have been favorable, and we expect excellent grape yields. The season will commence with Flames, Karizma, Ivory, Sweet Bond, and Candy Snap. Additionally, we have some new varieties that are demonstrating significant potential: Cherry Crush, Fire Crunch, and Honey Pop,” April shared.

There is certainly more to dive into, and more to come, as the weeks continue to warm in the West and beyond. Keep an eye on AndNowUKnow as we bring you up to date on all the latest.