Aldi Plans Four More U.S. Locations in Growing South Jersey Market
ARLINGTON, VA - More details about Aldi's planned growth have been revealed, with the company seemingly choosing South New Jersey as a hub for four new planned locations. As the German discounter seeks to take the U.S. by storm with 2,000 proposed locations, Aldi is proposing a bit of a takeover into the increasing competitive Jersey market.
According to news source Press of Atlantic City, Aldi is planning locations in the following new cities:
- Middle Township, NJ
- Manahawkin, NJ
- Tom's River, NJ
- Egg Harbor Township, NJ
The middle township location is set to open on November 17, and will include a ribbon-cutting ceremony and prize giveaway. The other facilities have no announced opening dates as of yet, but the Manahawkin and Tom’s River locations will hold a hiring event on November 15.
This new foray into New Jersey may not exactly factor in perfectly with its previously revealed strategies, however. As we reported in October, Aldi seems to be targeting wealthier, suburban areas. Wall Street Journal stated that this strategy marked a shift from Aldi’s previous moves to attract budget-focused consumers, with the company now inching closer towards suburban consumers with spending room for higher end foods, such as organics.
The majority of its recent 500 stores have been opened in large suburban retail centers in middle-income or higher neighborhoods. Aldi currently has about 1,600 locations in 34 states in the U.S. market. Earlier this year, the company revealed plans to grow to nearly 2,000 stores in the country by 2018.
With analysts scrambling to figure out what Aldi’s main strategy will be as it continues to insert itself into different markets, stay tuned to AndNowUKnow for the details.
