Big Y Foods Names New Senior Director of Marketing
SPRINGFIELD, MA - Big Y Foods is strengthening its marketing leadership team after naming Sarah Steven its new Senior Director of Marketing. She succeeds recently retired John Schnepp. In her new role, Steven will take on the grocer’s marketing efforts across its brands, including Big Y World Class Markets, Big Y Express Gas and Convenience, Fresh Acres Specialty Market, and Table & Vine Wines and Spirits.
"I am excited to dig in with the talented team at Big Y, to bring new concepts and ideas to the table, and to enrich the beloved Big Y brand with initiatives that will ensure its position as a leader in the competitive supermarket industry," Steven said, according to local news source iBerkshires.com.
Steven brings a wealth of marketing know-how to Big Y Foods’ leadership team. Over the course of her 22-year-long career, she has worked to develop global brands. She kicked her career off as an Assistant Marketing Manager for Pepperidge Farm. She then joined Godiva Chocolatier to lead the company’s global re-launch of core product lines. While with Godiva, she was promoted to the position of Business Director, Marketing. She has also worked for Iredale Mineral Cosmetics as its Director, Brand Advocacy and later its Vice President of Marketing.
Steven holds a BA from the University of Wisconsin-Madison and an MBA from Duke University-Fuqua School of Business.
As Senior Director of Marketing, Steven will report to Guy McFarlane, Senior Vice President of Sales and Marketing, and will lead grocer’s marketing team in developing digital initiatives and building out its customer base as it expands into new markets in Massachusetts and Connecticut.
Congratulations to Sarah Steven on her new role!