BrightFarms Spotlights New Crunch Kits™ Varieties at Global Produce & Floral Show 2023; Abby Prior and Steve Platt Detail
IRVINGTON, NY - New Crunch Kits™ are primed to wow attendees and draw in intrigued palates at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show. BrightFarms will be introducing its newest kits, Mediterranean and Southwest Chipotle, in Anaheim, California.
“The feedback we’ve received from consumers on our existing Crunch Kit salads, Chickpea Caesar and Bacon Ranch, has been overwhelmingly positive,” said Abby Prior, Chief Commercial Officer. “With our Chickpea Caesar as the No. 1 SKU in the indoor kits segment, BrightFarms is the leader. With two more consumer-favorite kits on the way, we are just getting started.”
Samples will be eagerly welcomed come October 19–21 as attendees experience the tantalizing tastes. The Mediterranean Crunch Kit boasts robust Greek flavors, including feta cheese, roasted lentils, herbed flatbread, and feta vinaigrette. The Southwest Chipotle salad kit masterfully mixes heat and smokiness, featuring fire-roasted corn, cotija cheese, tortilla strips, and chipotle ranch dressing.
BrightFarms is not just innovating on the product front, noted the release. The company’s vision for growth and commitment to sustainable farming is exemplified by its infrastructure expansion. With six operational greenhouses in the Midwest and East Coast, the addition of three new greenhouse hubs in Yorkville, Illinois; Lorena, Texas; and Macon, Georgia, promises to quadruple the company’s capacity in 2024.
Another location is slated to break ground in the Northeast in 2024.
“This year marks a pivotal shift for BrightFarms,” Steve Platt, Chief Executive Officer, commented. “Our upcoming greenhouse hubs are designed to meet the surging demand for sustainably-grown leafy greens, establishing a large-scale salad supply chain across the USA.”
Learn more about BrightFarms’ growing product line, indoor farming innovations, and expansion plans at booth #3063. Also, hear from Steven Bradley, President of BrightFarms’ parent company Cox Farms, during the session “Controlled Environment Agriculture: What’s Next?” at Noon on October 19 during IFPA’s Global Show Education Festival.
Keep your eyes peeled for more show updates from ANUK.