Mission Produce™ Continues ‘Discover the Mission Advantage’ Campaign; Keith Barnard and Diana McClean Comment
OXNARD, CA - The global sourcing strategy deployed by Mission Produce™ is part of what sets the supplier apart. Showcasing this competitive edge, the company is rolling out part two of its Discover the Mission Advantage campaign. With long-standing relationships around the world and vertically integrated growing origins, Mission Produce implements precision farming to provide a year-round supply.
"Mission Produce follows the avocado and mango seasons around the globe, sourcing from two or more origins year-round to be a reliable supplier to our partners,” said Keith Barnard, Vice President of Global Sourcing. “Our strategy is unparalleled in our industry, enabling us to supply billions of high-quality, ripe avocados across 25 countries. Our sourcing teams are in constant communication with our grower partners, securing the highest quality fruit when available, traveling to our growing regions, and analyzing crop quality before we accept the fruit into our supply chain. On our vertically integrated farms, we treat our trees with premium care all year long to promote a successful harvest.”
Mission Produce is vertically integrated in Peru, Colombia, Guatemala, and South Africa, with additional sourcing capabilities in California, Mexico, Chile, the Dominican Republic, Brazil, Ecuador, and more. According to a press release, the company uses precision farming to grow more with less, leaning on advanced technology and grower expertise to grow healthy, high-producing trees.
The Discover the Mission Advantage website features resources on product origins, characteristics, and seasonality, as well as downloadable in-store educational tools.
“Because of our supply diversification, our partners can say ‘goodbye to supply gaps’—we keep their shelves stocked and shoppers happy,” said Diana McClean, Director of Marketing and Communications. “Through our ‘Discover’ campaign, we aim to share the hard work our teams do to differentiate Mission as a supplier and promote our partners for success upon delivery.”
Mission Produce is currently sourcing avocados from Mexico and Colombia and sourcing mangos from Brazil, Ecuador, and Peru. In February, Mission is expected to begin the harvest of its own mango farms, destined for markets in the United States, the United Kingdom, and Europe.
As we continue to keep track of industry campaigns, keep coming back to ANUK.