
Pure Flavor® Shines Bright at 2025 Leamington Greenhouse Competition; Jamie Moracci Comments
LEAMINGTON, ON - Pure Flavor® has once again proven why it’s a standout in the greenhouse produce world. The Leamington-based grower dazzled at this year’s Leamington Greenhouse Competition, taking home multiple top honors in a field of over 190 entries from leading North American producers.
Known for its premium, greenhouse-grown fruits and vegetables—including the award-winning Red Royals™ and Tiki™ tomatoes—Pure Flavor® wowed judges and consumers alike with its flavor-forward innovations.

The company claimed an impressive list of accolades:
- Best Mini Cucumber – Seedless Mini Cucumbers
- Best Bell Pepper – Red Bell Pepper
- Best Specialty Berry – Sweet Blooms Blackberries
- Chef’s Choice – Sweetgreen Grape Tomato
- Chef’s Choice – Sweet Blooms Strawberries
- People’s Choice: Best Overall Pepper – Orange Bell Pepper

“We’re incredibly proud to be recognized by our community and peers,” said Jamie Moracci, CEO of Pure Flavor®, in a recent press release. “At the heart of everything we do is a deep commitment to quality, sustainability, and our community. Receiving these awards keeps us inspired to continue to grow the very best for the people we serve.”
The Leamington Greenhouse Competition is a premier event celebrating the finest in greenhouse agriculture and innovation. For Pure Flavor®, these honors build on a growing legacy of excellence and reaffirm its role as a leader in flavor, quality, and sustainability.
As Pure Flavor® continues to expand its footprint across North America, these wins serve as powerful motivation to keep pushing the boundaries of what’s possible in greenhouse-grown produce.