SpartanNash Finishes $18.3 Million Rebrand of Family Fare Stores, Reports Progress on Cost Saving Project

SpartanNash Finishes $18.3 Million Rebrand of Family Fare Stores, Reports Progress on Cost Saving Project



GRAND RAPIDS, MI - Retail and foodservice titan SpartanNash has just wrapped up a rebranding effort—reopening 18 stores in its West Michigan backyard terminal. The effort consisted of an $18.3-million overhaul and is expected to create more than 120 jobs in newly redesigned Family Fare stores.

According to the Grand Rapids Business Journal, SpartanNash has adopted the new slogan “keeping it real” for its Family Fare supermarkets (a shot over the bow of Amazon and other virtual competition?) and has promised to deliver on five points, with a format that promises “Real local” food and products; “Value beyond price” with weekly deals, curbside pickup, and at-home delivery; “Affordable wellness” with products that follow a “live better, healthier, and happier” ethos; “Socially smart” products and services that evince a commitment to social, environmental, and corporate consciousness; and a “Fun and indulgent” format featuring new products every day, as well as prepared food offerings from BBQ grocerant Betty Kaye’s, freshly butchered produce from Fresh Divide, gourmet popcorn, and in-store taquerias.

SpartanNash has just wrapped up an $18.3 million rebranding effort that reopened 18 stores in its West Michigan backyard terminal

Newly remodeled stores are located at the following locations:

  • 6370 Lake Michigan Dr., Allendale
  • 2245 84th St. SW, Byron Center
  • 1181 W. Randall St., Coopersville
  • 6480 28th Ave., Georgetown Township
  • 1415 Fulton St. E., Grand Rapids
  • 5241 Northland Dr., Grand Rapids
  • 2755 Lake Michigan Dr., Grand Rapids
  • 1225 Leonard St. NE, Grand Rapids
  • 4325 Breton Rd. SE, Grand Rapids
  • 3960 44th St. SW, Grandville
  • 1185 S. Washington Ave., Holland
  • 993 Butternut Dr., Holland
  • 5221 Cherry Ave., Hudsonville
  • 1965 Baldwin St., Jenison
  • 6127 Kalamazoo Dr. SE, Kentwood
  • 2275 Health Dr. SW, Wyoming
  • 2900 Burlingame Ave. SW, Wyoming
  • 9479 Riley St., Zeeland

This week, SpartanNash also reported its first quarter 2019 financial results after adjusting its fiscal guidance two weeks ago. The company reported a “challenging operating environment” though it reported solid progress on key strategic business objectives.

David Staples, President and Chief Executive Officer, SpartanNash"We are pleased with our team's efforts to grow net sales across all three business segments, particularly in light of the challenging operating environment," said David Staples, President and Chief Executive Officer. "While we are not satisfied with our bottom-line results for the quarter, our team remains committed to our fiscal 2019 objectives and long-term strategy, which we believe will support both future growth and profitability long-term."

SpartanNash reported the following highlights:

  • Consolidated net sales for the first quarter increased $157.3 million, or 6.6%, to $2.54 billion from $2.39 billion in the prior year quarter. The increase in net sales was bolstered by the acquisition of Martin's, as well as sales growth in the Food Distribution and Military Distribution segments
  • Gross profit for the first quarter of fiscal 2019 was $377.7 million, or 14.9% of net sales, compared to $343.2 million, or 14.4% of net sales, in the prior year quarter
  • SpartanNash also realized its goal of acheiving at least $15 Million of Annual Run Rate Savings Over the Next 24 Months from Project One Team, exceeding its objective by identifying over $20 million in savings opportunities, which it expects to achieve in annual run rate over the next 24 months

To read more about the company’s Q1 2019 financial results, click here.

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