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Steve Wright Discusses Shenandoah Growers' Investments During a Back-to-Basics Movement

Steve Wright Discusses Shenandoah Growers' Investments During a Back-to-Basics Movement



HARRISONBURG, VA - One of the silver linings gleaned from the impacts of COVID-19 and the ensuing shelter-in-place and social distancing guidelines has been a return to simplicity, in my opinion—a grounding of expectations and a recalibration of values. Or, as Shenandoah Growers puts it, we are in the middle of a back-to-basics movement.

Steve Wright, Chief Customer Officer, Shenandoah Growers“Families are looking for lasting and meaningful ways to spend time together as a family as priorities have shifted in so many ways,” Steve Wright, Chief Customer Officer, shares with me. “This has spurred increases in everything from home improvement projects, live Xmas tree purchases, home gardens, and canning. Promoting Living herbs during the spring hits all these keynotes as the home continues to be a hub for local, regional, and global consumers alike. Successful retailers know that promoting living herbs in the spring delivers big sales and profit.”

To help address this movement during spring’s peak herb season and drive home nutritional support in a flavorful vehicle, the company recently announced the launch of retail-ready displays for the spring as well.

As spring approaches, Shenandoah is capitalizing on increased demand for its living herb line by debuting new merchandising tools including retail-ready display bins

“Store labor is at a premium, especially today, and these new merchandising options provide ease, eye-catching product placement, and a way for retailers to maximize sales and profit during the year,” Steve expresses.

As herbs continue to play heavily into health, wellness, and at-home meal trends, the sales have skyrocketed for the buy-side, he adds. With 30 different variety and packaging variations, retailers and consumers can enjoy a diverse portfolio of products in their shops and homes.

“There truly is an herb for every occasion. Basil is one of our leading herb options, followed closely by mint and then rosemary. We also have one of our newer products—six-inch pots—which allows us to offer our top herbs as well as different blends,” Steve notes. “This could be a pot that features sage, rosemary, and thyme for holiday spreads or weekend barbeques.”

With herbs playing a crucial role in both healthy-eating and at-home meals, the Shenandoah Growers' living herbs line offers 30 different variety and packaging variations retailers and consumers can enjoy

Shenandoah Growers even has a mosquito blend that offers a multitude of uses around the house, from repelling insects to creating barbecue rubs, tea blends, and so forth.

With year-round supplies and innovation always elevating the Shenandoah Growers portfolio, it is easy to see why living herbs are the way to go at retail, making it spring time all the time.

Shenandoah Growers



Companies in this Story


Soli Organic™

Our vision is to provide 100 percent natural, regionally grown, sustainably farmed fresh herbs to our customers who supply...