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Tasteful Selections Highlighting “Amazing Differences.” Messaging

Tasteful Selections Highlighting “Amazing Differences.” Messaging

BAKERSFIELD, CA - Tasteful Selections is highlighting a new campaign, “Amazing Differences.” that seeks to showcase the benefits of the brand for current and future customers.

Tasteful Selections, marketed by RPE, is focused on distinguishing itself from competitors. RPE’s proprietary consumer insights, turnkey consumer marketing support and extensive promotional opportunities are complimented with the product’s notable flavor, precise sizing, and crop reliability.

Consumers attribute Tasteful Selections’ demand and popularity nationwide to its variety of flavors, including the brand’s signature Honey Gold. “They taste gourmet—full flavor, creamy texture. I love them,” stated one consumer in a recent nationwide independent consumer research study. “They have more flavor, making any dish feel a little bit more special,” acknowledged another participant. 

Tasteful Selections’ competitors can’t match the fantastic flavors paired with best-in-class uniform sizing, according to a press release. The varieties, which also include organics, are offered in three different bite sizes, as well as a variety of packaging sizes including both mesh and poly packs. Packaging options can be customized to fit a customer’s specific needs. Tasteful Selections has the largest continual supply of bite-sized potatoes with five harvests each year for the freshest quality increasing demand in stores.

The “Small Potatoes. Big Opportunities.” campaign outlines the brand’s aggressive growth andexpansion to a new 200,000 square foot facility in Bakersfield, California. Grand opening events will kickoff next month with a day for trade media on March 18 followed by a day for food bloggers March 20. 

Tasteful Selections

Companies in this Story


RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. We...

Tasteful Selections

Tasteful Selections® began with multi-generational potato farmers who recognized an opportunity to expand the potato...