Walmart Makes Big Game Debut with New Marketing Campaign
BENTONVILLE, AR - The biggest game of the year just got a whole heckuva lot bigger with the addition of Walmart to the Super Bowl’s all-star commercial lineup. For the first time ever, Walmart will be airing an ad during the Big Game. This ad—dubbed Famous Visitors—will not only highlight the convenience of the retailer’s Pickup service but will also feature a few celeb partners from some of the biggest intellectual properties in entertainment.
“Famous Visitors brings 12 ‘visitors’ from popular TV shows and movies—and their creative transportation methods—together for the first time ever as they touch down on Earth to conveniently pick up everything they need curbside at Walmart,” Janey Whiteside, EVP and Chief Customer Officer, wrote in a press release. “From Flash Gordon and Buzz Lightyear making their way to Earth to Bill S. Preston, Esq. of Bill & Ted’s Excellent Adventure arriving to a Walmart parking lot via his iconic telephone booth, these famous visitors all travel long ways—even across the galaxy—to experience the out-of-this-world convenience of Pickup.”
As one of the biggest eating, marketing, and sporting events of the year, it’s no wonder that Walmart pulled out all the stops to make its game-day debut one to remember. While the campaign plays off of one launched last year, Walmart is upping the stakes by including beloved characters from Star Wars, Arrival, Blade Runner, Guardians of the Galaxy, The LEGO Movie, Mars Attacks, Marvin the Martian, Men in Black, and Star Trek.
In addition to the 60-second spot, Walmart is doubling down on its marketing efforts on social media and beyond, with Whiteside teasing new content to come following the Big Game. Each effort is rooted in introducing tens of millions of sports fans and grocery shoppers to the possibility of Walmart Pickup reinventing the shopping experience.
As big-name retailers continue to up the ante of grocery, AndNowUKnow will keep reporting on all the freshest news.